THE HIVE PROJECT:
a bold collaboration between three of the Bay Area’s most revolutionary theatre companies, created with the support of the Zellerbach Family Foundation!
What is The Hive Project?
THE HIVE PROJECT is an innovative audience-sharing initiative that takes a new approach to audience development - one rooted in collaboration rather than competition. The HIVE Theaters have joined forces in an unprecedented move to cross-pollinate their audiences through a long-term theater-sharing collective!
We recently brought the 25 members of the inaugural HIVE cohort together for our launch party at Betti Ono Gallery! This event marked the start of a year-long program, in which HIVE members will socialize with each other and the Artistic Directors over complimentary dinner and drinks, experience powerful and provocative productions at the HIVE theaters, and attend post-show kickbacks with artists.
Why the HIVE?
The Bay Area is home to a vibrant community of over 400 theater organizations, and yet, it is rare for our organizations to share resources and audiences. At the same time, as a whole, theater audiences are shrinking, and aging up and out. Our field feels less relevant to younger generations, and to the communities that surround us. Most of the work does not speak to their interests, their needs, and does not feel inclusive to their worldview. But GCR, Ubuntu, and Crowded Fire make work that is essential to our communities.
Our artists and the narratives we champion speak to a new generation of theatergoers. We believe in working towards a new model of sharing. We believe that building and encouraging theater loving audiences across organizations will result in a richer and stronger theater ecology. GCR, Ubuntu, and Crowded Fire are collaborating to cross-pollinate our most loyal supporters, in the hopes that they will see the richness of our Bay Area theater ecology and become ambassadors who awaken other theater lovers.
Want to get involved?
For more information, find our press release here.
If your business is interested in supporting this community engagement initiative, check out our restaurant partnerships agreement here!
If you're interested in supporting the HIVE or joining next year’s cohort, please contact Nailah, the project manager at email@example.com.